Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia
This research explores the impact of relationship marketing on customer loyalty in telecommunication sector. A survey of users of products and services in Telekom Malaysia was conducted to determine the significance and influence of the underpinnings of the relationship marketing such as trust, com...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2454/1/Suhaida_Herni_Suffarruddin.pdf https://etd.uum.edu.my/2454/2/1.Suhaida_Herni_Suffarruddin.pdf |
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