Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia

Hubungan Strategik antara Pemasaran dan Kesetiaan Pengguna di Telekom Malaysia

This research explores the impact of relationship marketing on customer loyalty in telecommunication sector. A survey of users of products and services in Telekom Malaysia was conducted to determine the significance and influence of the underpinnings of the relationship marketing such as trust, com...

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书目详细资料
主要作者:	Suhaida Herni, Suffarruddin
格式:	Thesis
语言:	eng eng
出版:	2010
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/2454/1/Suhaida_Herni_Suffarruddin.pdf https://etd.uum.edu.my/2454/2/1.Suhaida_Herni_Suffarruddin.pdf
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