Customer Perception and Behaviors of Fast Food Restaurants: A Case Study of Radix Fried Chicken Sdn. Bhd. (RFC)
This study aimed to investigate customer demographic relationship between customer perceptions and customer behavior through service marketing mix (7P's). This study was also conducted based on theories of perception and behavior of customers that have been formed as a result of previous studie...
محفوظ في:
المؤلف الرئيسي: | Zulkarnian, Ahmad |
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التنسيق: | أطروحة |
اللغة: | eng eng |
منشور في: |
2011
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الموضوعات: | |
الوصول للمادة أونلاين: | https://etd.uum.edu.my/2491/1/Zulkarnian_Ahmad.pdf https://etd.uum.edu.my/2491/2/1.Zulkarnian_Ahmad.pdf |
الوسوم: |
إضافة وسم
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