Factors That Affect Malaysian Consumer's Intention to Buy Branded Product

The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study we...

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Bibliographic Details
Main Author: Tan, Chiew Kie
Format: Thesis
Published: 2010
Online Access:https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf
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