Factors That Affect Malaysian Consumer's Intention to Buy Branded Product
The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study we...
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| 語言: | eng |
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2010
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my-uum-etd.24972013-07-24T12:16:17Z Factors That Affect Malaysian Consumer's Intention to Buy Branded Product 2010 Tan, Chiew Kie Nik Abdullah, Nik Ab Halim College of Business (COB) College of Business HF5415.33 Consumer Behavior. The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study were students at University Utara Malaysia. In addition, a total of 384 valid questionnaires were gathered and analyzed using SPSS. The result shows that price, perceived quality, and style are significant and positively related to the buying intention of branded products. Two other factors, status and store environment are not significant. This study contributes to both the literature and the practitioner as the findings, especially on the most important factor may help firms develop their strategy to further increase the consumer's intention in buying branded products. 2010 Thesis https://etd.uum.edu.my/2497/ https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf application/pdf eng validuser masters masters Universiti Utara Malaysia |
| institution |
Universiti Utara Malaysia |
| collection |
UUM ETD |
| language |
eng |
| advisor |
Nik Abdullah, Nik Ab Halim |
| topic |
HF5415.33 Consumer Behavior. |
| spellingShingle |
HF5415.33 Consumer Behavior. Tan, Chiew Kie Factors That Affect Malaysian Consumer's Intention to Buy Branded Product |
| description |
The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded
products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study were students at University Utara Malaysia. In
addition, a total of 384 valid questionnaires were gathered and analyzed using SPSS. The result shows that price, perceived quality, and style are significant and positively related to the buying intention of branded products. Two other factors, status and store environment are not significant. This study contributes to both the literature and the practitioner as the findings, especially on the most important factor may help firms develop their strategy to further increase the consumer's intention in buying branded products. |
| format |
Thesis |
| qualification_name |
masters |
| qualification_level |
Master's degree |
| author |
Tan, Chiew Kie |
| author_facet |
Tan, Chiew Kie |
| author_sort |
Tan, Chiew Kie |
| title |
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product |
| title_short |
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product |
| title_full |
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product |
| title_fullStr |
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product |
| title_full_unstemmed |
Factors That Affect Malaysian Consumer's Intention to Buy Branded Product |
| title_sort |
factors that affect malaysian consumer's intention to buy branded product |
| granting_institution |
Universiti Utara Malaysia |
| granting_department |
College of Business (COB) |
| publishDate |
2010 |
| url |
https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf |
| _version_ |
1747827359310938112 |