Factors That Affect Malaysian Consumer's Intention to Buy Branded Product

Factors That Affect Malaysian Consumer's Intention to Buy Branded Product

The objective of this study is to identify the relationship between price, status, perceived quality, style, and store environment on consumer's intention in purchasing branded products. A survey questionnaire was used in order to obtain the feedback from respondents. Samples for this study we...

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书目详细资料
主要作者:	Tan, Chiew Kie
格式:	Thesis
语言:	eng
出版:	2010
主题:	HF5415.33 Consumer Behavior.
在线阅读:	https://etd.uum.edu.my/2497/1/Tan_Chiew_Kie.pdf
标签:	添加标签没有标签, 成为第一个标记此记录!

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