A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System

Islamic Bank gives the optional for customers either Muslim or non-Muslim to choose what type of products that made them convenience to have. According to the reports provided, the percentage of non-Muslim that prefers Islamic banking products is increasing every year. How non-Muslim communities can...

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Bibliographic Details
Main Author: Juwairiah, Mohamad
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2583/1/Juwairiah_Mohamad.pdf
https://etd.uum.edu.my/2583/2/1.Juwairiah_Mohamad.pdf
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