A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System

Islamic Bank gives the optional for customers either Muslim or non-Muslim to choose what type of products that made them convenience to have. According to the reports provided, the percentage of non-Muslim that prefers Islamic banking products is increasing every year. How non-Muslim communities can...

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Main Author:	Juwairiah, Mohamad
Format:	Thesis
Language:	eng eng
Published:	2011
Subjects:	HG Finance
Online Access:	https://etd.uum.edu.my/2583/1/Juwairiah_Mohamad.pdf https://etd.uum.edu.my/2583/2/1.Juwairiah_Mohamad.pdf
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id	my-uum-etd.2583
record_format	uketd_dc
spelling	my-uum-etd.25832016-04-19T01:12:29Z A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System 2011-02 Juwairiah, Mohamad Abu Bakar, Azizi College of Business (COB) College of Business HG Finance Islamic Bank gives the optional for customers either Muslim or non-Muslim to choose what type of products that made them convenience to have. According to the reports provided, the percentage of non-Muslim that prefers Islamic banking products is increasing every year. How non-Muslim communities can is thought to select banking products? This study will analyze the level of customers acceptance towards the IBP among non-Muslim that offered by IBS and the relationship with four factors including knowledge, understanding, awareness, and perception. Malaysia is a multicultural country but the percentage of Muslims is higher compare to other races (Chinese and Indian). Although, they have option to conventional banking products, but they still choosing IBP as their choices. At last of study, readers could be determining the relationship between few factors that drives non-Muslim customers with their acceptance on IBP. The factors are including customer's knowledge, customer's understanding, customer's positive perception, and the level of awareness perceived among non-Muslim customers. Researchers have carried out some analysis on information collected from 140 non-Muslim customers who have engaged with the Islamic banking products in Dual Banking System offered by conventional banks around Changlun, Jitra, and Alor Setar. The selection of samples was based on convenience and these customers were randomly picked. The data were collected through self-administered questionnaires distributed by researcher. A series of interview with banks personnel and customers were also conducted. The data was analyzed by SPSS system. Then, the finding of this study showed that there are significance relationship between customer's knowledge, customer's understanding, customer's positive perception, and the level of awareness perceived among non-Muslim customers and acceptance towards of IBP and services among non-Muslim. 2011-02 Thesis https://etd.uum.edu.my/2583/ https://etd.uum.edu.my/2583/1/Juwairiah_Mohamad.pdf application/pdf eng validuser https://etd.uum.edu.my/2583/2/1.Juwairiah_Mohamad.pdf application/pdf eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abu Bakar, Azizi
topic	HG Finance
spellingShingle	HG Finance Juwairiah, Mohamad A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System
description	Islamic Bank gives the optional for customers either Muslim or non-Muslim to choose what type of products that made them convenience to have. According to the reports provided, the percentage of non-Muslim that prefers Islamic banking products is increasing every year. How non-Muslim communities can is thought to select banking products? This study will analyze the level of customers acceptance towards the IBP among non-Muslim that offered by IBS and the relationship with four factors including knowledge, understanding, awareness, and perception. Malaysia is a multicultural country but the percentage of Muslims is higher compare to other races (Chinese and Indian). Although, they have option to conventional banking products, but they still choosing IBP as their choices. At last of study, readers could be determining the relationship between few factors that drives non-Muslim customers with their acceptance on IBP. The factors are including customer's knowledge, customer's understanding, customer's positive perception, and the level of awareness perceived among non-Muslim customers. Researchers have carried out some analysis on information collected from 140 non-Muslim customers who have engaged with the Islamic banking products in Dual Banking System offered by conventional banks around Changlun, Jitra, and Alor Setar. The selection of samples was based on convenience and these customers were randomly picked. The data were collected through self-administered questionnaires distributed by researcher. A series of interview with banks personnel and customers were also conducted. The data was analyzed by SPSS system. Then, the finding of this study showed that there are significance relationship between customer's knowledge, customer's understanding, customer's positive perception, and the level of awareness perceived among non-Muslim customers and acceptance towards of IBP and services among non-Muslim.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Juwairiah, Mohamad
author_facet	Juwairiah, Mohamad
author_sort	Juwairiah, Mohamad
title	A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System
title_short	A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System
title_full	A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System
title_fullStr	A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System
title_full_unstemmed	A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System
title_sort	study on the customer's acceptance towards islamic banking product among non-muslim in dual banking system
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2011
url	https://etd.uum.edu.my/2583/1/Juwairiah_Mohamad.pdf https://etd.uum.edu.my/2583/2/1.Juwairiah_Mohamad.pdf
_version_	1747827380363198464

A Study on the Customer's Acceptance Towards Islamic Banking Product Among Non-Muslim in Dual Banking System

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