Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia

This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis A...

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Main Author:	Joma, Slah Eddeen Mummar M.
Format:	Thesis
Language:	eng eng
Published:	2008
Subjects:	HF5001-6182 Business
Online Access:	https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf
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id	my-uum-etd.270
record_format	uketd_dc
spelling	my-uum-etd.2702024-05-13T04:27:51Z Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia 2008-11 Joma, Slah Eddeen Mummar M. College of Business (COB) Faculty of Business Management HF5001-6182 Business This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia. This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider. 2008-11 Thesis https://etd.uum.edu.my/270/ https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf text eng public https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf text eng public masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
topic	HF5001-6182 Business
spellingShingle	HF5001-6182 Business Joma, Slah Eddeen Mummar M. Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
description	This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia. This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Joma, Slah Eddeen Mummar M.
author_facet	Joma, Slah Eddeen Mummar M.
author_sort	Joma, Slah Eddeen Mummar M.
title	Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_short	Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_full	Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_fullStr	Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_full_unstemmed	Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_sort	service quality and customer satisfaction of mobile phone provider among postgraduate students of university utara malaysia
granting_institution	Universiti Utara Malaysia
granting_department	College of Business (COB)
publishDate	2008
url	https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf
_version_	1804888204269060096

Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia

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