Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia

This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis A...

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Main Author: Joma, Slah Eddeen Mummar M.
Format: Thesis
Language:eng
eng
Published: 2008
Subjects:
Online Access:https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf
https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf
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spelling my-uum-etd.2702024-05-13T04:27:51Z Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia 2008-11 Joma, Slah Eddeen Mummar M. College of Business (COB) Faculty of Business Management HF5001-6182 Business This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia. This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider. 2008-11 Thesis https://etd.uum.edu.my/270/ https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf text eng public https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf text eng public masters masters Universiti Utara Malaysia
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Joma, Slah Eddeen Mummar M.
Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
description This study was to find out whether there is a relationship between customer satisfaction and service quality. This study examined the relationship between customer satisfaction and service quality (reliability, tangibles, responsiveness, assurance and empathy) on mobile phone provider (Digi, Maxis And Celcom) in Universiti Utara Malaysia, Sintok, Kedah, Malaysia. This study is designed to provide the benefit for marketing practitioners, especially for GSM provider in UUM areas. For marketing practitioners, the aim is to offer a holistic and in-depth overview of how customer forms, experience and exploit their satisfaction towards services that offered by the mobile phone provider.
format Thesis
qualification_name masters
qualification_level Master's degree
author Joma, Slah Eddeen Mummar M.
author_facet Joma, Slah Eddeen Mummar M.
author_sort Joma, Slah Eddeen Mummar M.
title Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_short Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_full Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_fullStr Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_full_unstemmed Service Quality And Customer Satisfaction Of Mobile Phone Provider Among Postgraduate Students Of University Utara Malaysia
title_sort service quality and customer satisfaction of mobile phone provider among postgraduate students of university utara malaysia
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2008
url https://etd.uum.edu.my/270/1/Slah_Eddeen_Mummar_M._Joma.pdf
https://etd.uum.edu.my/270/2/Slah_Eddeen_Mummar_M._Joma.pdf
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