The Impact of Customer Relationship Management on Caller Satisfactions in Customer Contact Centers: Evidence from Malaysia
Available literatures have established customer relationship management (CRM) as giving opportunity to both internal and external customers of an organization in exploring critical information through the integration of company’s telephone system, chat groups, Interactive voice response, facsimile t...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2011
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| Online Access: | https://etd.uum.edu.my/2724/2/Aliyu_Olayemi_Abdullateef.pdf https://etd.uum.edu.my/2724/3/1.Aliyu_Olayemi_Abdullateef.pdf |
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