The Impact of Customer Relationship Management on Caller Satisfactions in Customer Contact Centers: Evidence from Malaysia

Available literatures have established customer relationship management (CRM) as giving opportunity to both internal and external customers of an organization in exploring critical information through the integration of company’s telephone system, chat groups, Interactive voice response, facsimile t...

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Bibliographic Details
Main Author: Abdullateef, Aliyu Olayemi
Format: Thesis
Language:eng
eng
Published: 2011
Subjects:
Online Access:https://etd.uum.edu.my/2724/2/Aliyu_Olayemi_Abdullateef.pdf
https://etd.uum.edu.my/2724/3/1.Aliyu_Olayemi_Abdullateef.pdf
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