Critical Success Factors in New Product Development: A Survey in Malaysian Manufacturing Industry

The importance of new product development (NPD) has grown radically over the last few decades, and is now the leading driver of competition in many industries all over the world including Malaysia. This study only focuses on critical factors as key success in NPD for manufacturing sector that has b...

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Bibliographic Details
Main Author: Mohd Rohaizad, Abdul Latib
Format: Thesis
Published: 2011
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