Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis
Despite the importance of marketing to small and medium-sized enterprises (SMEs), the review of the small business literature indicates that marketing in SMEs has not only received limited research attention but also neglected, particularly in the Malaysian context. This study initiated an attempt...
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| Format: | Thesis |
| Language: | eng |
| Published: |
2011
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| Online Access: | https://etd.uum.edu.my/2843/1/Nasiruddin_Haron.pdf |
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