Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis

Despite the importance of marketing to small and medium-sized enterprises (SMEs), the review of the small business literature indicates that marketing in SMEs has not only received limited research attention but also neglected, particularly in the Malaysian context. This study initiated an attempt...

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Main Author:	Nasiruddin, Haron
Format:	Thesis
Language:	eng
Published:	2011
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/2843/1/Nasiruddin_Haron.pdf
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id	my-uum-etd.2843
record_format	uketd_dc
spelling	my-uum-etd.28432016-04-19T03:39:51Z Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis 2011-06 Nasiruddin, Haron Hashim, Mohd Khairuddin Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management Despite the importance of marketing to small and medium-sized enterprises (SMEs), the review of the small business literature indicates that marketing in SMEs has not only received limited research attention but also neglected, particularly in the Malaysian context. This study initiated an attempt to examine the relationship between marketing mix and performance of SMEs. More specifically, the study attempted to investigate the relationships between product, price, place, promotion and performance of manufacturing SMEs in the states of Kedah and Perlis. The data for the study was collected by using a structured questionnaire. A total of 250 questionnaires were mailed to selected owners and managers of SMEs in Kedah and Perlis. Of the total 250 questionnaires mailed, 53 respondents completed and returned the questionnaires. Pearson Correlation analysis was used to test the relationship between the marketing mix and the performance of the SMEs that participated in this study. As a whole, the results of the study indicated the following: i. There was partial positive relationship between product and performance of SMEs; ii. No significant relationship was found between price and performance of SMEs; iii. There was partial positive relationship between place and performance of SMEs; and iv. There was partial positive relationship between promotion and performance of SMEs. 2011-06 Thesis https://etd.uum.edu.my/2843/ https://etd.uum.edu.my/2843/1/Nasiruddin_Haron.pdf application/pdf eng validuser masters masters Universiti Utara Malaysia
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng
advisor	Hashim, Mohd Khairuddin
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Nasiruddin, Haron Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis
description	Despite the importance of marketing to small and medium-sized enterprises (SMEs), the review of the small business literature indicates that marketing in SMEs has not only received limited research attention but also neglected, particularly in the Malaysian context. This study initiated an attempt to examine the relationship between marketing mix and performance of SMEs. More specifically, the study attempted to investigate the relationships between product, price, place, promotion and performance of manufacturing SMEs in the states of Kedah and Perlis. The data for the study was collected by using a structured questionnaire. A total of 250 questionnaires were mailed to selected owners and managers of SMEs in Kedah and Perlis. Of the total 250 questionnaires mailed, 53 respondents completed and returned the questionnaires. Pearson Correlation analysis was used to test the relationship between the marketing mix and the performance of the SMEs that participated in this study. As a whole, the results of the study indicated the following: i. There was partial positive relationship between product and performance of SMEs; ii. No significant relationship was found between price and performance of SMEs; iii. There was partial positive relationship between place and performance of SMEs; and iv. There was partial positive relationship between promotion and performance of SMEs.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Nasiruddin, Haron
author_facet	Nasiruddin, Haron
author_sort	Nasiruddin, Haron
title	Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis
title_short	Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis
title_full	Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis
title_fullStr	Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis
title_full_unstemmed	Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis
title_sort	marketing mix and performance of manufacturing small medium sized enterprises (smes) in kedah and perlis
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2011
url	https://etd.uum.edu.my/2843/1/Nasiruddin_Haron.pdf
_version_	1747827442723061760

Marketing Mix and Performance of Manufacturing Small Medium Sized Enterprises (SMES) in Kedah and Perlis

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