Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and rel...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2906/1/Siti_Haryani_Mat_Yusoff.pdf |
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