Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and rel...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng |
| Published: |
2011
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/2906/1/Siti_Haryani_Mat_Yusoff.pdf |
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| Summary: | This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and religiosity with purchase behavior. A total of 200 questionnaires have been distributed to UUM staff and students, How ever only 190 were returned and useable for analysis. Factor analysis and reliability analysis shows that one of the component from TPN is not valid and reliable for further analysis. Regression analysis indicated that only habit, perceived behavioral control and religiosity have the significant relationship with purchase behaviors. The findings were discussed and recommendation for future research was also addressed. |
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