Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer

Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer

This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and rel...

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Main Author: Siti Haryani, Mat Yusoff
Format: Thesis
Language:eng
Published: 2011
Subjects:
HF5001-6182 Business
Online Access:https://etd.uum.edu.my/2906/1/Siti_Haryani_Mat_Yusoff.pdf
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id my-uum-etd.2906
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
advisor Othman, Abdul Rahim
topic HF5001-6182 Business
spellingShingle HF5001-6182 Business
Siti Haryani, Mat Yusoff
Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
description This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and religiosity with purchase behavior. A total of 200 questionnaires have been distributed to UUM staff and students, How ever only 190 were returned and useable for analysis. Factor analysis and reliability analysis shows that one of the component from TPN is not valid and reliable for further analysis. Regression analysis indicated that only habit, perceived behavioral control and religiosity have the significant relationship with purchase behaviors. The findings were discussed and recommendation for future research was also addressed.
format Thesis
qualification_name masters
qualification_level Master's degree
author Siti Haryani, Mat Yusoff
author_facet Siti Haryani, Mat Yusoff
author_sort Siti Haryani, Mat Yusoff
title Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
title_short Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
title_full Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
title_fullStr Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
title_full_unstemmed Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer
title_sort factors that affects purchasing of halal label product: a study at uum muslim consumer
granting_institution Universiti Utara Malaysia
granting_department College of Business (COB)
publishDate 2011
url https://etd.uum.edu.my/2906/1/Siti_Haryani_Mat_Yusoff.pdf
_version_ 1776103612368289792
spelling my-uum-etd.29062023-01-18T00:43:18Z Factors That Affects Purchasing of Halal Label Product: A Study at UUM Muslim Consumer 2011-06 Siti Haryani, Mat Yusoff Othman, Abdul Rahim College of Business (COB) College of Business HF5001-6182 Business This study was implementing extended Theory of Planned Behavior to examine the factor that affects purchasing of Halal label product: a study of Muslim consumer in UUM. The study was to examine the relationship between attitude, subjective norm, perceived behavioral control, knowledge, habit and religiosity with purchase behavior. A total of 200 questionnaires have been distributed to UUM staff and students, How ever only 190 were returned and useable for analysis. Factor analysis and reliability analysis shows that one of the component from TPN is not valid and reliable for further analysis. Regression analysis indicated that only habit, perceived behavioral control and religiosity have the significant relationship with purchase behaviors. The findings were discussed and recommendation for future research was also addressed. 2011-06 Thesis https://etd.uum.edu.my/2906/ https://etd.uum.edu.my/2906/1/Siti_Haryani_Mat_Yusoff.pdf text eng public masters masters Universiti Utara Malaysia A.T. Kearney, (n.d), Adressing the Muslim Market, retrieved on July, 2010. Ajzen, I. (1991). The Theory of Planned Behavior. Organizational Behavior and Human Decision Processes, Vol.50, pp. 179-211 Alam, S.S and Sayuti M.N. (2011), Applying the theory of planned behavior (TPB) in halal food purchasing, International Journal of Commerce and Management, Vol.21, No.1, pp. 8-20 Alam, S.S et.al (2011), Is religiosity an important determinant on Muslim consumer behavior in Malaysia? , Journal of Islamic Marketing, Vol.2, No.1, pp.83-96 Al-Qadhi, Y.A.A. 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