Investigate the Customer's Understanding of the Billboard Advertisements
The topic of this project is INVESTIGATE THE CUSTOMER'S UNDERSTANDING OF THE BILLBOARD ADVERTISEMENTS. The main purpose of this study focuses on the issue of investigating whether understanding of pictorial, text, and overall message and Keller model for Attention, Relevance, Confidence, and Sa...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3043/1/Alkhaldi_Shrouq_Abdullah.pdf https://etd.uum.edu.my/3043/2/Alkhaldi_Shrouq_Abdullah_12.pdf |
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