Investigate the Customer's Understanding of the Billboard Advertisements
The topic of this project is INVESTIGATE THE CUSTOMER'S UNDERSTANDING OF THE BILLBOARD ADVERTISEMENTS. The main purpose of this study focuses on the issue of investigating whether understanding of pictorial, text, and overall message and Keller model for Attention, Relevance, Confidence, and Sa...
Saved in:
Main Author: | Abdullah, Alkhaldi Shrouq |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2012
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/3043/1/Alkhaldi_Shrouq_Abdullah.pdf https://etd.uum.edu.my/3043/2/Alkhaldi_Shrouq_Abdullah_12.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Advertising and identity construction : A cultivation analysis on health and beauty advertisements in Sabah
by: Chin, Ying Shin
Published: (2014) -
Factors Affecting Tourism Advertisement Effectiveness in Libya
by: Burmad, Muhamed Ali
Published: (2010) -
An Evaluation on Promotion and Advertisement Awareness: Case Study of AirAsia
by: Mir Fariz, Mir Ishak
Published: (2010) -
Virtual Reality Features for E-Commerce 3D PDF
Advertising
by: Najihah, Mohd Zauki
Published: (2009) -
Relationship quality, service quality on Internet advertising effectiveness : knowledge management as a moderator
by: Kiew, Leck Min
Published: (2017)