Opportunities for Green Marketing in Malaysia

Opportunities for Green Marketing in Malaysia

This research explores the factors that influence consumer behavior on buying green products. More specifically, this study examines the eight dimensions such as social influence, environmental attitude, environmental concern, perceived seriousness of environmental problems, perceived environmental...

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书目详细资料
主要作者:	Noranida, Daud
格式:	Thesis
语言:	eng eng
出版:	2012
主题:	HF5001-6182 Business
在线阅读:	https://etd.uum.edu.my/3209/1/NORANIDA_DAUD.pdf https://etd.uum.edu.my/3209/3/NORANIDA_DAUD.pdf
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