The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen
The general aim of this study is to investigate the role of public relations in crisis management in public and private organizations in Yemen. Specifically, the study examines the relationship among public relations role, crisis communication strategy and organizational culture in managing crisis a...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Online Access: | https://etd.uum.edu.my/3345/1/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf https://etd.uum.edu.my/3345/2/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf |
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