The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen

The general aim of this study is to investigate the role of public relations in crisis management in public and private organizations in Yemen. Specifically, the study examines the relationship among public relations role, crisis communication strategy and organizational culture in managing crisis a...

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Main Author:	Al-Akwa'a, Ebrahim Mohammed Abdullah
Format:	Thesis
Language:	eng eng
Published:	2012
Subjects:	HD28-70 Management Industrial Management
Online Access:	https://etd.uum.edu.my/3345/1/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf https://etd.uum.edu.my/3345/2/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf
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id	my-uum-etd.3345
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Mustaffa, Che Su Abu Bakar, Hassan
topic	HD28-70 Management Industrial Management
spellingShingle	HD28-70 Management Industrial Management Al-Akwa'a, Ebrahim Mohammed Abdullah The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen
description	The general aim of this study is to investigate the role of public relations in crisis management in public and private organizations in Yemen. Specifically, the study examines the relationship among public relations role, crisis communication strategy and organizational culture in managing crisis and determines whether there is any differences between public and private organizations in Yemen in terms of public relations role, crisis communication strategies, organizational culture and crisis management. The study also examines the moderating effects of Islamic approach on public relations role, crisis communication strategies, organizational culture and crisis management. The study employs a survey research design. The data is collected through questionnaires administered to 200 public relations managers; 73% from public organizations and 27% from private organizations in Yemen. The study uses correlation and regression analyses to analyze the data. The findings indicate that public relations role, crisis communication strategy, and organizational culture are positively related to crisis management. In addition, the Islamic approach has been found to partially moderate the relationship among public relations role, crisis communication strategy, organizational culture and crisis management. However, the study does not find any significant differences between public and private organizations in Yemen in terms of public relations role, crisis communication strategy, organizational culture and crisis management. Based on the results of this study, it is recommended that further research be undertaken using qualitative research methodology to understand better the relationship among public relations role, crisis communications strategy, organizational culture and crisis management. It is also recommended that further research be conducted to explore the dimensions of the Islamic approach as a moderating variable to determine its effects in relation to public relations role and crisis management.
format	Thesis
qualification_name	Ph.D.
qualification_level	Doctorate
author	Al-Akwa'a, Ebrahim Mohammed Abdullah
author_facet	Al-Akwa'a, Ebrahim Mohammed Abdullah
author_sort	Al-Akwa'a, Ebrahim Mohammed Abdullah
title	The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen
title_short	The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen
title_full	The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen
title_fullStr	The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen
title_full_unstemmed	The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen
title_sort	moderating effect of the islamic approach on the relationship between public relations roles and crisis communication strategies in yemen
granting_institution	Universiti Utara Malaysia
granting_department	Awang Had Salleh Graduate School of Arts & Sciences
publishDate	2012
url	https://etd.uum.edu.my/3345/1/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf https://etd.uum.edu.my/3345/2/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf
_version_	1747827552216416256
spelling	my-uum-etd.33452022-04-10T06:03:59Z The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen 2012 Al-Akwa'a, Ebrahim Mohammed Abdullah Mustaffa, Che Su Abu Bakar, Hassan Awang Had Salleh Graduate School of Arts & Sciences Awang Had Salleh Graduate School of Arts & Sciences HD28-70 Management. Industrial Management The general aim of this study is to investigate the role of public relations in crisis management in public and private organizations in Yemen. Specifically, the study examines the relationship among public relations role, crisis communication strategy and organizational culture in managing crisis and determines whether there is any differences between public and private organizations in Yemen in terms of public relations role, crisis communication strategies, organizational culture and crisis management. The study also examines the moderating effects of Islamic approach on public relations role, crisis communication strategies, organizational culture and crisis management. The study employs a survey research design. The data is collected through questionnaires administered to 200 public relations managers; 73% from public organizations and 27% from private organizations in Yemen. The study uses correlation and regression analyses to analyze the data. The findings indicate that public relations role, crisis communication strategy, and organizational culture are positively related to crisis management. In addition, the Islamic approach has been found to partially moderate the relationship among public relations role, crisis communication strategy, organizational culture and crisis management. However, the study does not find any significant differences between public and private organizations in Yemen in terms of public relations role, crisis communication strategy, organizational culture and crisis management. Based on the results of this study, it is recommended that further research be undertaken using qualitative research methodology to understand better the relationship among public relations role, crisis communications strategy, organizational culture and crisis management. It is also recommended that further research be conducted to explore the dimensions of the Islamic approach as a moderating variable to determine its effects in relation to public relations role and crisis management. 2012 Thesis https://etd.uum.edu.my/3345/ https://etd.uum.edu.my/3345/1/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf text eng public https://etd.uum.edu.my/3345/2/EBRAHIM_MOHAMMED_ABDULLAH_AL-AKWA%27A.pdf text eng public http://sierra.uum.edu.my/record=b1239725~S1 Ph.D. doctoral Universiti Utara Malaysia Abdul Maujud. (2000). Public relations and crisis communication: An empirical study theory, Journal of Media Research, Al Azhar University, p 213-248 Abrams,D., K.Ando, & Hinkle,S. (1998). Psychological attachment to the group: Cross cultural differences in organizational identification and subjective norms as predictors of workers’ turnover intentions. Personality and Social Psychology Bulletin, 24(10), 1027-1040. Al-Bakri Fouad. (1999). 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The Moderating Effect of the Islamic Approach on the Relationship Between Public Relations Roles and Crisis Communication Strategies in Yemen

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