Relationship Between Internal Branding Practices, Brand Commitment and Employees' Brand Citizenship Behavior
Despite the growing popularity of the concept of internal branding in aligning employees’ brand behavior, little is known on how internal branding practices affect employees’ behavior toward the organization’s brand. The dearth of research in this field also limits the understanding of what is the a...
Saved in:
| Main Author: | |
|---|---|
| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
|
| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3366/1/HASNIZAM_SHAARI.pdf https://etd.uum.edu.my/3366/3/HASNIZAM_SHAARI.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|