Factors Determining the Purchase Intention of Bank Services in the Republic of Yemen
The issue of motivating consumers to use the banking system was solved in developed countries and in some Middle Eastern countries. However, it is still unpredictable in Yemen where the majority of the people do not use banking services to facilitate their financial needs. Therefore, it shapes a rea...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2013
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3480/1/s91044.pdf https://etd.uum.edu.my/3480/7/Khaled%20Mohamed%202013.pdf |
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