The Integration of Theory of Planned Behaviour (TPB) and Technology Acceptance Model (TAM) in Determining Online Purchasing Behaviour in Malaysia

Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well-developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of Internet users who purchased online has been...

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Bibliographic Details
Main Author: Nordin, Abdul Jamil
Format: Thesis
Published: 2012
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