The Impact of Culture on Mobile Purchasing: A Comparison Between Malays and Non-Malays Consumers
The aim of this research is to determine and evaluate whether differences in national culture impact on the buyer behaviour of Malay and Non-Malay consumers when purchasing a mobile phone. The research was conducted in order to identify and compare key cultural attributes that influence mobile phone...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2012
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3567/1/s804002.pdf https://etd.uum.edu.my/3567/8/s804002.pdf |
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