The Direct and Indirect Effect of Antecedent Variables on Customer Loyalty Toward Commercial Bank in Southern Thailand
The main objective of this study is to empirically determine the major predictors that directly or indirectly affect customer loyalty in commercial banking sector in South Thailand (Songkla, Krabi, Nakronsrithamarad, Suradthanee) based on underlying concept of Oliver's (1999). The banking secto...
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| Main Author: | |
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| Format: | Thesis |
| Language: | eng |
| Published: |
2010
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/3748/1/90312.pdf |
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