Is this the right choice? Factors influencing brand consciousness

The aim of this study is to investigate the factors influencing Brand Consciousness. The researcher used dimensions from various researchers on a sample of 250 local university undergraduate students. Questionnaire was used to gather information. The findings showed that there is a significant relat...

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Bibliographic Details
Main Author: Nor Syahima, Rosnan
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
Online Access:https://etd.uum.edu.my/4056/1/s813334.pdf
https://etd.uum.edu.my/4056/2/s813334_abstract.pdf
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