Is this the right choice? Factors influencing brand consciousness
The aim of this study is to investigate the factors influencing Brand Consciousness. The researcher used dimensions from various researchers on a sample of 250 local university undergraduate students. Questionnaire was used to gather information. The findings showed that there is a significant relat...
Saved in:
Main Author: | Nor Syahima, Rosnan |
---|---|
Format: | Thesis |
Language: | eng eng |
Published: |
2014
|
Subjects: | |
Online Access: | https://etd.uum.edu.my/4056/1/s813334.pdf https://etd.uum.edu.my/4056/2/s813334_abstract.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Influence Of Brand Experience On Brand Loyalty And Brand Equity Of The Smartphone Millennial Users
by: Abdul Qader, Iman Khalid
Published: (2017) -
The Influence Of Brand Trust, Brand Association, Brand Loyalty And Brand Equity In Cyberspace: Moderating Effect Of Online Purchase Frequency
by: Lim , Ying San
Published: (2016) -
The Influence Of Brand Name Elements And Brand Experience On Chocolate Malt Drink Brand Preferences Among Gen Y Consumers
by: Bakar, Norzehan Abu
Published: (2019) -
The relationships between brand attributes and word of mouth on brand identity and brand image
by: Al Kasassbh, Hazem Mohamad Abd Al Ghany
Published: (2017) -
The Relationship Between Brand Evidence and Brand Hearsay Towards Brand Verdicts in Service
by: Nur Elyani, Hasan
Published: (2009)