Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal

Halal means permitted or lawful for product consumption. Research on consumer behavior regarding marketing of halal products has become a very important research. The number of Muslims in the world is increasing. The Muslim concerned about products that comply with Islamic law. Non-Muslims are same...

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Bibliographic Details
Main Author: Farhana, Ishak
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
Online Access:https://etd.uum.edu.my/4079/1/s811026.pdf
https://etd.uum.edu.my/4079/2/s811026_abstract.pdf
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