Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal

Halal means permitted or lawful for product consumption. Research on consumer behavior regarding marketing of halal products has become a very important research. The number of Muslims in the world is increasing. The Muslim concerned about products that comply with Islamic law. Non-Muslims are same...

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Main Author:	Farhana, Ishak
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4079/1/s811026.pdf https://etd.uum.edu.my/4079/2/s811026_abstract.pdf
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id	my-uum-etd.4079
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Abu Bakar, Azizi
topic	HF5415.33 Consumer Behavior.
spellingShingle	HF5415.33 Consumer Behavior. Farhana, Ishak Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal
description	Halal means permitted or lawful for product consumption. Research on consumer behavior regarding marketing of halal products has become a very important research. The number of Muslims in the world is increasing. The Muslim concerned about products that comply with Islamic law. Non-Muslims are same as Muslim consumers; they need healthy and quality products. Thus, this research aims to examine the factors that influence consumer buying behavior towards halal products. This research used the Theory of Planned Behavior (TPB) which consists of attitude, subjective norms and perceived behavioral control added with religiosity variable to examine the relationship of these variables with consumer buying behavior towards halal products. This research also aims to provide information on consumer buying behavior and their experience when buying Halal goods and products. By involving a total of 327 respondents in this research, structured survey questions were distributed to postgraduate students in various disciplines in Universiti Utara Malaysia, Kedah. The data collected were analyzed using "Statistical Package for Social Sciences (SPSS)" version 20.0. The data analysis techniques used are descriptive analysis and Pearson correlation analysis. Findings showed that all the variables of attitude, subjective norm, control of behavior and religiosity have a positive and significant relationship with consumer buying behavior towards halal products.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Farhana, Ishak
author_facet	Farhana, Ishak
author_sort	Farhana, Ishak
title	Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal
title_short	Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal
title_full	Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal
title_fullStr	Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal
title_full_unstemmed	Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal
title_sort	faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4079/1/s811026.pdf https://etd.uum.edu.my/4079/2/s811026_abstract.pdf
_version_	1747827676489449472
spelling	my-uum-etd.40792022-05-18T02:02:28Z Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal 2014 Farhana, Ishak Abu Bakar, Azizi Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Halal means permitted or lawful for product consumption. Research on consumer behavior regarding marketing of halal products has become a very important research. The number of Muslims in the world is increasing. The Muslim concerned about products that comply with Islamic law. Non-Muslims are same as Muslim consumers; they need healthy and quality products. Thus, this research aims to examine the factors that influence consumer buying behavior towards halal products. This research used the Theory of Planned Behavior (TPB) which consists of attitude, subjective norms and perceived behavioral control added with religiosity variable to examine the relationship of these variables with consumer buying behavior towards halal products. This research also aims to provide information on consumer buying behavior and their experience when buying Halal goods and products. By involving a total of 327 respondents in this research, structured survey questions were distributed to postgraduate students in various disciplines in Universiti Utara Malaysia, Kedah. The data collected were analyzed using "Statistical Package for Social Sciences (SPSS)" version 20.0. The data analysis techniques used are descriptive analysis and Pearson correlation analysis. Findings showed that all the variables of attitude, subjective norm, control of behavior and religiosity have a positive and significant relationship with consumer buying behavior towards halal products. 2014 Thesis https://etd.uum.edu.my/4079/ https://etd.uum.edu.my/4079/1/s811026.pdf text eng public https://etd.uum.edu.my/4079/2/s811026_abstract.pdf text eng public masters masters Universiti Utara Malaysia Abdul Hayei Abdul Syukur. (2008). Tafsir Pedoman Muttaqin. Jabatan Kemajuan Islam Malaysia. Abdullah Osman. (2011). Environmental behavior among university students: The application of theory of planned behavior model. University Utara Malaysia. Ajzen, I. (1991). The theory of planned behavior. Organizational Behavior and Human Decision Process, 50, 179-211. Annis Fadilla Mohd Sukery. (2012). Attitude, subjective norms and perceived behavior control in predicting return to work among SOCSO‟s insured person. Universiti Utara Malaysia. Armitage, J. C. dan Conner, M. (2001). 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Faktor-faktor yang mempengaruhi gelagat pembelian pengguna terhadap produk halal

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