Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia
Marketing activities of herbal health products in Malaysia have shown significant growth since the last few decades. The intensifying growth has triggered several questions about the actual potential of marketing to continuously expand despite moderate consumer loyalty on the local health products....
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Online Access: | https://etd.uum.edu.my/4146/1/s813285.pdf https://etd.uum.edu.my/4146/13/s813285_abstract.pdf |
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