Faktor-faktor pemasaran yang mempengaruhi kesetiaan pengguna dalam menggunakan produk kesihatan herba tempatan di Malaysia

Marketing activities of herbal health products in Malaysia have shown significant growth since the last few decades. The intensifying growth has triggered several questions about the actual potential of marketing to continuously expand despite moderate consumer loyalty on the local health products....

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Bibliographic Details
Main Author: Ari Husaini, Hamdan
Format: Thesis
Published: 2014
Online Access:https://etd.uum.edu.my/4146/1/s813285.pdf
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