The mediating effect of marketing capabilities on the relationship between customer relationship management (CRM) dimensions and hotel performance
Customer Relationship Management (CRM) has become an increasingly popular academic and practical topic in the business field. In competitive environments such as the hotel industry, CRM has become a crucial strategy to increase hotel performance. However, research that investigates the relationship...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/4176/1/s92968.pdf https://etd.uum.edu.my/4176/2/s92968_abstract.pdf |
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