The influence of country image components on Malaysia consumers toward the perceptions of American products

The objective of this study is to examine the relationship between country image and product country image toward the willingness to buy of US products in the context of Malaysia consumers’. The country image divided to affective and cognitive component (i.e. competence, warmth, admiration and cont...

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Bibliographic Details
Main Author: Muhammad Firdaus, Shahidan
Format: Thesis
Published: 2014
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