The influence of country image components on Malaysia consumers toward the perceptions of American products

The influence of country image components on Malaysia consumers toward the perceptions of American products

The objective of this study is to examine the relationship between country image and product country image toward the willingness to buy of US products in the context of Malaysia consumers’. The country image divided to affective and cognitive component (i.e. competence, warmth, admiration and cont...

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Main Author: Muhammad Firdaus, Shahidan
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
HC Economic History and Conditions
Online Access:https://etd.uum.edu.my/4207/1/s810699.pdf
https://etd.uum.edu.my/4207/7/s810699_abstract.pdf
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id my-uum-etd.4207
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdul Talib, Asmat Nizam
topic HC Economic History and Conditions
spellingShingle HC Economic History and Conditions
Muhammad Firdaus, Shahidan
The influence of country image components on Malaysia consumers toward the perceptions of American products
description The objective of this study is to examine the relationship between country image and product country image toward the willingness to buy of US products in the context of Malaysia consumers’. The country image divided to affective and cognitive component (i.e. competence, warmth, admiration and contempt). A survey questionnaire was used in order to obtain the feedback from the respondent. Samples of this study were students from University Utara Malaysia and hence, total of 230 valid questionnaires were gathered and analyzed using SEM approach. The result shows that the affective component of country of image has a direct relationship with its consumers’ willingness to buy US products while the cognitive component does not relate to the willingness to buy. This study contributes to both the literature as well as practitioners, on the critical antecedents that help firms to understand consumers’ perception toward American products in the effort of capturing Malaysia’s market.
format Thesis
qualification_name masters
qualification_level Master's degree
author Muhammad Firdaus, Shahidan
author_facet Muhammad Firdaus, Shahidan
author_sort Muhammad Firdaus, Shahidan
title The influence of country image components on Malaysia consumers toward the perceptions of American products
title_short The influence of country image components on Malaysia consumers toward the perceptions of American products
title_full The influence of country image components on Malaysia consumers toward the perceptions of American products
title_fullStr The influence of country image components on Malaysia consumers toward the perceptions of American products
title_full_unstemmed The influence of country image components on Malaysia consumers toward the perceptions of American products
title_sort influence of country image components on malaysia consumers toward the perceptions of american products
granting_institution Universiti Utara Malaysia
granting_department Ghazali Shafie Graduate School of Government
publishDate 2014
url https://etd.uum.edu.my/4207/1/s810699.pdf
https://etd.uum.edu.my/4207/7/s810699_abstract.pdf
_version_ 1747827699308560384
spelling my-uum-etd.42072022-08-03T01:58:03Z The influence of country image components on Malaysia consumers toward the perceptions of American products 2014 Muhammad Firdaus, Shahidan Abdul Talib, Asmat Nizam Ghazali Shafie Graduate School of Government Ghazali Shafie Graduate School of Government HC Economic History and Conditions The objective of this study is to examine the relationship between country image and product country image toward the willingness to buy of US products in the context of Malaysia consumers’. The country image divided to affective and cognitive component (i.e. competence, warmth, admiration and contempt). A survey questionnaire was used in order to obtain the feedback from the respondent. Samples of this study were students from University Utara Malaysia and hence, total of 230 valid questionnaires were gathered and analyzed using SEM approach. The result shows that the affective component of country of image has a direct relationship with its consumers’ willingness to buy US products while the cognitive component does not relate to the willingness to buy. This study contributes to both the literature as well as practitioners, on the critical antecedents that help firms to understand consumers’ perception toward American products in the effort of capturing Malaysia’s market. 2014 Thesis https://etd.uum.edu.my/4207/ https://etd.uum.edu.my/4207/1/s810699.pdf text eng public https://etd.uum.edu.my/4207/7/s810699_abstract.pdf text eng public masters masters Universiti Utara Malaysia Bagozzi, R.P., Nyer, P. & Gopinath, M. (1999). The role of emotions in marketing, Journal of the Academy of Marketing Science, 27(2), 184-206. Batra, R., & Ahtola. T. O. (1991). Measuring the Hedonic and Utilitarian Sources of Consumer Attitudes, Marketing Letters, 2, 159-170. Batra, R., Venkatram, R. Alden, D.L., Steenkamp, J.E.M. & Ramachander, S. 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