The adoption of web 2.0 technology in Malaysian retail-chain businesses

Motivation for this research derives from recognition that “Web 2.0” technology is being introduced and increased numbers of users. However, very little academic research has been done in reference to the phenomenon and its implications for Malaysian retail-chain businesses. This study attempts to a...

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Bibliographic Details
Main Author: Eng, Yong Keong
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
Online Access:https://etd.uum.edu.my/4320/1/s92011.pdf
https://etd.uum.edu.my/4320/12/s90211_abstracts.pdf
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