The adoption of web 2.0 technology in Malaysian retail-chain businesses

Motivation for this research derives from recognition that “Web 2.0” technology is being introduced and increased numbers of users. However, very little academic research has been done in reference to the phenomenon and its implications for Malaysian retail-chain businesses. This study attempts to a...

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Main Author:	Eng, Yong Keong
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HF5001-6182 Business T Technology (General)
Online Access:	https://etd.uum.edu.my/4320/1/s92011.pdf https://etd.uum.edu.my/4320/12/s90211_abstracts.pdf
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id	my-uum-etd.4320
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Lip Sam, Thi
topic	HF5001-6182 Business T Technology (General)
spellingShingle	HF5001-6182 Business T Technology (General) Eng, Yong Keong The adoption of web 2.0 technology in Malaysian retail-chain businesses
description	Motivation for this research derives from recognition that “Web 2.0” technology is being introduced and increased numbers of users. However, very little academic research has been done in reference to the phenomenon and its implications for Malaysian retail-chain businesses. This study attempts to answer three research questions; namely (1) What are the Web 2.0 technologies currently adopted by Malaysian retail-chain businesses? (2) What are the factors that influence Malaysian retail-chain businesses toward Web 2.0 technologies adoption? and (3) What are Malaysian retail-chain businesses perceptions towards Web 2.0 technologies? The research objectives are: (1) To identify the Web 2.0 technologies currently adopted by Malaysian retail-chain businesses, (2) To identify the factors that are likely to influence the Malaysian retail-chain businesses adoption of Web 2.0 technologies, and (3) To examine Malaysian retail-chain businesses perceived importance and satisfaction towards Web 2.0 technologies currently adopted. A theoretical framework for the organizational Web 2.0 adoption was built by reviewing the literature on information systems adoption and attitude towards behaviour. Based on the literature review, variables contexts such as perceived benefits, technology, organization, and environment were identified to predict the Malaysian retail-chain adoption of Web 2.0. Using a survey method, data were collected from 185 respondents in Malaysia. The data was analysed to test on eleven hypotheses. A research framework was proposed and tested using factor analysis, multiple regression analysis and Importance-Performance Analysis (IPA) grid techniques. Results showed that eight factors from the four contexts were found to play important role in the adoption of Web 2.0 except technology security, inter-organizational collaboration and organizational readiness. Lastly, this study provides empirical evidence that it is important to examine the organizations perception of importance and satisfaction toward different Web 2.0 technologies.
format	Thesis
qualification_name	Doctor of Business Administration (DBA)
qualification_level	Doctorate
author	Eng, Yong Keong
author_facet	Eng, Yong Keong
author_sort	Eng, Yong Keong
title	The adoption of web 2.0 technology in Malaysian retail-chain businesses
title_short	The adoption of web 2.0 technology in Malaysian retail-chain businesses
title_full	The adoption of web 2.0 technology in Malaysian retail-chain businesses
title_fullStr	The adoption of web 2.0 technology in Malaysian retail-chain businesses
title_full_unstemmed	The adoption of web 2.0 technology in Malaysian retail-chain businesses
title_sort	adoption of web 2.0 technology in malaysian retail-chain businesses
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4320/1/s92011.pdf https://etd.uum.edu.my/4320/12/s90211_abstracts.pdf
_version_	1747827713516765184
spelling	my-uum-etd.43202022-05-18T01:58:26Z The adoption of web 2.0 technology in Malaysian retail-chain businesses 2014 Eng, Yong Keong Lip Sam, Thi Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5001-6182 Business T Technology (General) Motivation for this research derives from recognition that “Web 2.0” technology is being introduced and increased numbers of users. However, very little academic research has been done in reference to the phenomenon and its implications for Malaysian retail-chain businesses. This study attempts to answer three research questions; namely (1) What are the Web 2.0 technologies currently adopted by Malaysian retail-chain businesses? (2) What are the factors that influence Malaysian retail-chain businesses toward Web 2.0 technologies adoption? and (3) What are Malaysian retail-chain businesses perceptions towards Web 2.0 technologies? The research objectives are: (1) To identify the Web 2.0 technologies currently adopted by Malaysian retail-chain businesses, (2) To identify the factors that are likely to influence the Malaysian retail-chain businesses adoption of Web 2.0 technologies, and (3) To examine Malaysian retail-chain businesses perceived importance and satisfaction towards Web 2.0 technologies currently adopted. A theoretical framework for the organizational Web 2.0 adoption was built by reviewing the literature on information systems adoption and attitude towards behaviour. Based on the literature review, variables contexts such as perceived benefits, technology, organization, and environment were identified to predict the Malaysian retail-chain adoption of Web 2.0. Using a survey method, data were collected from 185 respondents in Malaysia. The data was analysed to test on eleven hypotheses. A research framework was proposed and tested using factor analysis, multiple regression analysis and Importance-Performance Analysis (IPA) grid techniques. Results showed that eight factors from the four contexts were found to play important role in the adoption of Web 2.0 except technology security, inter-organizational collaboration and organizational readiness. Lastly, this study provides empirical evidence that it is important to examine the organizations perception of importance and satisfaction toward different Web 2.0 technologies. 2014 Thesis https://etd.uum.edu.my/4320/ https://etd.uum.edu.my/4320/1/s92011.pdf text eng public https://etd.uum.edu.my/4320/12/s90211_abstracts.pdf text eng public dba dba Universiti Utara Malaysia Abrahamson, E. & Rosenkopf, L. (1993). Institutional and competitive advantage bandwagon-Using mathematical modelling as a tool to explore innovation diffusion. Academy of Management Journal, 18(3), 487-517. Abrahamson, E. (1991). 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The adoption of web 2.0 technology in Malaysian retail-chain businesses

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