Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen
Available literatures have confirmed that there is a complex relationship between food manufacturers and large retailers especially in the growing strength of retail organizations in both the Yemeni and global contexts. To empirically investigate this relationship, the present study employed one si...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Online Access: | https://etd.uum.edu.my/4358/1/s92859.pdf https://etd.uum.edu.my/4358/2/s92859_abstract.pdf |
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