Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen

Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen

Available literatures have confirmed that there is a complex relationship between food manufacturers and large retailers especially in the growing strength of retail organizations in both the Yemeni and global contexts. To empirically investigate this relationship, the present study employed one si...

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Main Author: Goaill, Majid Mapkhot'M
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
TS155-194 Production management
Operations management
HD58.9 Organizational Effectiveness.
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/4358/1/s92859.pdf
https://etd.uum.edu.my/4358/2/s92859_abstract.pdf
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id my-uum-etd.4358
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Perumal, Selvan
Mohd Noor, Nor Azila
topic TS155-194 Production management
Operations management
HD58.9 Organizational Effectiveness.
HF5415.33 Consumer Behavior.
spellingShingle TS155-194 Production management
Operations management
HD58.9 Organizational Effectiveness.
HF5415.33 Consumer Behavior.
Goaill, Majid Mapkhot'M
Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen
description Available literatures have confirmed that there is a complex relationship between food manufacturers and large retailers especially in the growing strength of retail organizations in both the Yemeni and global contexts. To empirically investigate this relationship, the present study employed one single model of manufacturer-retailer relationship based on a review of the literature: (1) the impact of marketing relationship bonds on retailer‟s economic and social satisfaction; (2) the relationship between economic and social satisfaction, and their affect on commitment; and (3) the moderating effect of the manufacturer brands‟ strength on the relationships between retailer‟s economic and social satisfaction, and retailers‟ commitment. This quantitative study presents and discusses empirical findings from a survey of 140 independent large retailers using partial least squares-structural equation modeling (PLS-SEM). The findings of the study largely supported the hypothesized relationships proposed in the theoretical model. The results revealed that organizational bonds, but not interpersonal bonds, were crucial in affecting retailer‟s economic satisfaction. Meanwhile, interpersonal bonds were crucial in affecting retailer‟s social satisfaction. The results also provided strong evidence of the relationship between retailer‟s economic and social satisfaction, which in turn are necessary determinants of retailer‟s commitment. The study also found that the strength of manufacturer‟s brands enhanced the relationship between economic satisfaction and commitment, but not the relationship between social satisfaction and commitment. This study offers several implications on how managers of national food manufacturers can ensure the long-term success of their mutual business relationship with large retailers in light of the growing power of retailers. Additionally, this study suggests further research to compare the levels of large retailer‟s economic and social satisfaction with national and foreign suppliers, and investigate relational bonds in order to develop and maintain the national manufacturer‟s relationships with their marketing channels to achieve competitive advantage.
format Thesis
qualification_name Doctor of Philosophy (PhD.)
author Goaill, Majid Mapkhot'M
author_facet Goaill, Majid Mapkhot'M
author_sort Goaill, Majid Mapkhot'M
title Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen
title_short Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen
title_full Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen
title_fullStr Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen
title_full_unstemmed Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen
title_sort economic and social satisfaction: the antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in yemen
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2014
url https://etd.uum.edu.my/4358/1/s92859.pdf
https://etd.uum.edu.my/4358/2/s92859_abstract.pdf
_version_ 1747827721439805440
spelling my-uum-etd.43582022-05-23T01:09:43Z Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen 2014 Goaill, Majid Mapkhot'M Perumal, Selvan Mohd Noor, Nor Azila Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business TS155-194 Production management. Operations management HD58.9 Organizational Effectiveness. HF5415.33 Consumer Behavior. Available literatures have confirmed that there is a complex relationship between food manufacturers and large retailers especially in the growing strength of retail organizations in both the Yemeni and global contexts. To empirically investigate this relationship, the present study employed one single model of manufacturer-retailer relationship based on a review of the literature: (1) the impact of marketing relationship bonds on retailer‟s economic and social satisfaction; (2) the relationship between economic and social satisfaction, and their affect on commitment; and (3) the moderating effect of the manufacturer brands‟ strength on the relationships between retailer‟s economic and social satisfaction, and retailers‟ commitment. This quantitative study presents and discusses empirical findings from a survey of 140 independent large retailers using partial least squares-structural equation modeling (PLS-SEM). The findings of the study largely supported the hypothesized relationships proposed in the theoretical model. The results revealed that organizational bonds, but not interpersonal bonds, were crucial in affecting retailer‟s economic satisfaction. Meanwhile, interpersonal bonds were crucial in affecting retailer‟s social satisfaction. The results also provided strong evidence of the relationship between retailer‟s economic and social satisfaction, which in turn are necessary determinants of retailer‟s commitment. The study also found that the strength of manufacturer‟s brands enhanced the relationship between economic satisfaction and commitment, but not the relationship between social satisfaction and commitment. This study offers several implications on how managers of national food manufacturers can ensure the long-term success of their mutual business relationship with large retailers in light of the growing power of retailers. Additionally, this study suggests further research to compare the levels of large retailer‟s economic and social satisfaction with national and foreign suppliers, and investigate relational bonds in order to develop and maintain the national manufacturer‟s relationships with their marketing channels to achieve competitive advantage. 2014 Thesis https://etd.uum.edu.my/4358/ https://etd.uum.edu.my/4358/1/s92859.pdf text eng public https://etd.uum.edu.my/4358/2/s92859_abstract.pdf text eng public phd Universiti Utara Malaysia Aaker, D., Kumar, V., & Day, G. S. (1995). Marketing research (5th ed.). John. Abd Al-Moneim, J. (2008). The Relationship between the buyer-supplier: The entrance of marketing relationships (2nd ed.). Cairo: Arab Organization for Administrative Development: Research and Studies. Abdallowasa, HAS. (Association Head of Yemeni Industrialists) & Bazar‟a, A. (President of the Yemeni Businessmen Club) (2008, November 20). 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