Economic and social satisfaction: The antecedents and consequence, and the moderating effect of brand strength in the context of retailer-manufacturer relationship in Yemen

Available literatures have confirmed that there is a complex relationship between food manufacturers and large retailers especially in the growing strength of retail organizations in both the Yemeni and global contexts. To empirically investigate this relationship, the present study employed one si...

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書目詳細資料
主要作者:	Goaill, Majid Mapkhot'M
格式:	Thesis
語言:	eng eng
出版:	2014
主題:	TS155-194 Production management Operations management HD58.9 Organizational Effectiveness. HF5415.33 Consumer Behavior.
在線閱讀:	https://etd.uum.edu.my/4358/1/s92859.pdf https://etd.uum.edu.my/4358/2/s92859_abstract.pdf
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