Pengaruh faktor teknologi terhadap hubungan antara faktor organisasi dengan penerimaan media sosial dalam pemasaran penginapan bajet
Social media has been accepted as a new marketing medium for survival of various industries in Malaysia, especially in budget accommodation. However, its adoption among small and medium enterprises in the tourism industry is still at the initial stage. Previous studies showed that organization’s int...
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Online Access: | https://etd.uum.edu.my/4453/1/s812303.pdf https://etd.uum.edu.my/4453/2/s812303_abstract.pdf |
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