Consumer behavioural intention and consumption towards functional food in Malaysia

Unhealthy eating behaviour has been linked to the risks of many chronic diseases all around the world including Malaysia. Functional foods and its association with health benefits and reducing the risk of diseases open a promising avenue for consumers to pursue a healthier life as well as extending...

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Bibliographic Details
Main Author: Hayatul Safrah, Salleh
Format: Thesis
Published: 2014
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