Intention to purchase halal products among consumers

Demand for halal products had increased tremendously due to expansion of the Muslim population worldwide. This study intends to investigate factors such as attitude, subjective norms and perceived behavioral control that influence the intention to purchase halal products among consumer in Malaysi...

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Bibliographic Details
Main Author: Nadiah Rus Liyana, Rusli
Format: Thesis
Published: 2015
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