Factors determining consumer purchasing intention towards counterfeit sportswear

Increased trading activity involving counterfeit goods was worrying and had become a main intimidation towards the economy. Fast innovative advancements, growth in sportswear industry and increased in government effort in promoting healthy lifestyle have helped foster the development of this issue....

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Bibliographic Details
Main Author: Azizul Rahman, Sapahin
Format: Thesis
Language:eng
eng
Published: 2014
Subjects:
Online Access:https://etd.uum.edu.my/4649/1/s815939.pdf
https://etd.uum.edu.my/4649/2/s815939_abstract.pdf
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