Factors determining consumer purchasing intention towards counterfeit sportswear
Increased trading activity involving counterfeit goods was worrying and had become a main intimidation towards the economy. Fast innovative advancements, growth in sportswear industry and increased in government effort in promoting healthy lifestyle have helped foster the development of this issue....
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| Format: | Thesis |
| Language: | eng eng |
| Published: |
2014
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| Online Access: | https://etd.uum.edu.my/4649/1/s815939.pdf https://etd.uum.edu.my/4649/2/s815939_abstract.pdf |
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