Factors determining consumer purchasing intention towards counterfeit sportswear

Increased trading activity involving counterfeit goods was worrying and had become a main intimidation towards the economy. Fast innovative advancements, growth in sportswear industry and increased in government effort in promoting healthy lifestyle have helped foster the development of this issue....

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Main Author:	Azizul Rahman, Sapahin
Format:	Thesis
Language:	eng eng
Published:	2014
Subjects:	HD28-70 Management Industrial Management HF5415.33 Consumer Behavior.
Online Access:	https://etd.uum.edu.my/4649/1/s815939.pdf https://etd.uum.edu.my/4649/2/s815939_abstract.pdf
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id	my-uum-etd.4649
record_format	uketd_dc
institution	Universiti Utara Malaysia
collection	UUM ETD
language	eng eng
advisor	Perumal, Selvan
topic	HD28-70 Management Industrial Management HF5415.33 Consumer Behavior.
spellingShingle	HD28-70 Management Industrial Management HF5415.33 Consumer Behavior. Azizul Rahman, Sapahin Factors determining consumer purchasing intention towards counterfeit sportswear
description	Increased trading activity involving counterfeit goods was worrying and had become a main intimidation towards the economy. Fast innovative advancements, growth in sportswear industry and increased in government effort in promoting healthy lifestyle have helped foster the development of this issue. In this study, relationship between consumers purchasing intention towards counterfeit sportswear, attitude towards counterfeit sportswear, subjective norms and perceived behavior control were analyzed in the context of Malaysia. This research studied the purchase intention of consumers using Theory of Planned Behavior as the underpinning theory. The Theory of Planned Behavior by Ajzen was adapted in this study with moderate impact of moral judgement. Data was collected through self-administered questionnaires that were distributed to 454 respondents at shopping malls and night markets in Klang Valley. This paper used Pearson Correlation Coefficient and Multiple Linear Regression analysis to study the purchasing behavior towards counterfeit sportswear. Results showed that except for perceived behavior control which shows insignificant relationship, all other independent variables were significantly and positively related to the dependent variable. Moral judgement was found to be insignificant as a moderator between all the independent variables on intention to purchase counterfeit sportswear but nonetheless was useful to be a predictor variable. This study could help related parties such as the government agencies, genuine marketers and product producers to understand better why consumers prefer counterfeit sportswear products. The study answered the research questions and accomplished its objectives and supported the notion of the theory of planned behavior on purchasing intention towards counterfeit sportswear in Malaysia.
format	Thesis
qualification_name	masters
qualification_level	Master's degree
author	Azizul Rahman, Sapahin
author_facet	Azizul Rahman, Sapahin
author_sort	Azizul Rahman, Sapahin
title	Factors determining consumer purchasing intention towards counterfeit sportswear
title_short	Factors determining consumer purchasing intention towards counterfeit sportswear
title_full	Factors determining consumer purchasing intention towards counterfeit sportswear
title_fullStr	Factors determining consumer purchasing intention towards counterfeit sportswear
title_full_unstemmed	Factors determining consumer purchasing intention towards counterfeit sportswear
title_sort	factors determining consumer purchasing intention towards counterfeit sportswear
granting_institution	Universiti Utara Malaysia
granting_department	Othman Yeop Abdullah Graduate School of Business
publishDate	2014
url	https://etd.uum.edu.my/4649/1/s815939.pdf https://etd.uum.edu.my/4649/2/s815939_abstract.pdf
_version_	1747827773486923776
spelling	my-uum-etd.46492022-04-10T00:26:09Z Factors determining consumer purchasing intention towards counterfeit sportswear 2014 Azizul Rahman, Sapahin Perumal, Selvan Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HD28-70 Management. Industrial Management HF5415.33 Consumer Behavior. Increased trading activity involving counterfeit goods was worrying and had become a main intimidation towards the economy. Fast innovative advancements, growth in sportswear industry and increased in government effort in promoting healthy lifestyle have helped foster the development of this issue. In this study, relationship between consumers purchasing intention towards counterfeit sportswear, attitude towards counterfeit sportswear, subjective norms and perceived behavior control were analyzed in the context of Malaysia. This research studied the purchase intention of consumers using Theory of Planned Behavior as the underpinning theory. The Theory of Planned Behavior by Ajzen was adapted in this study with moderate impact of moral judgement. Data was collected through self-administered questionnaires that were distributed to 454 respondents at shopping malls and night markets in Klang Valley. This paper used Pearson Correlation Coefficient and Multiple Linear Regression analysis to study the purchasing behavior towards counterfeit sportswear. Results showed that except for perceived behavior control which shows insignificant relationship, all other independent variables were significantly and positively related to the dependent variable. Moral judgement was found to be insignificant as a moderator between all the independent variables on intention to purchase counterfeit sportswear but nonetheless was useful to be a predictor variable. This study could help related parties such as the government agencies, genuine marketers and product producers to understand better why consumers prefer counterfeit sportswear products. The study answered the research questions and accomplished its objectives and supported the notion of the theory of planned behavior on purchasing intention towards counterfeit sportswear in Malaysia. 2014 Thesis https://etd.uum.edu.my/4649/ https://etd.uum.edu.my/4649/1/s815939.pdf text eng public https://etd.uum.edu.my/4649/2/s815939_abstract.pdf text eng public masters masters Universiti Utara Malaysia Ajzen, I. (1985). From intentions to actions: A theory of planned behavior. In J. Kuhl & J. Beckman (Eds.), Action control: From cognition to behavior (11-39). Heidelberg: Springer. Ajzen, I. (1991). The Theory of Planned Behavior. Organizational behavior and human decision processes, 50, 179-211. Ajzen, I. (2008). Consumer attitudes and behavior. In C. P. Haugtvedt, P. M. Herr & F. R. 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Factors determining consumer purchasing intention towards counterfeit sportswear

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