Service Quality In Higher Learning Institution : The Case Of UUM

Quality is a core function of a service organization. There is an ongoing debate in higher education about the issue of "quality", but there is little agreement about how it is measured. The views of students do not seem to feature in the national debate. The purpose of this survey is to e...

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Bibliographic Details
Main Author: Abd. Rahim, Romle
Format: Thesis
Published: 2002
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