Factors influence customer loyalty in hotel industry

There is no doubt that hotel industry develops very fast in modern society and becoming a global industry. More and more people rely on hotel when they are travelling, doing business, visiting friends and relatives and so on. With the intense competition, how to attract customers and what factors...

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Bibliographic Details
Main Author: Yan, Zhang
Format: Thesis
Published: 2015
Online Access:https://etd.uum.edu.my/4925/1/s815174.pdf
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