Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah

Online shopping in Malaysia is a new technology innovation since it has just begun to beating the Malaysia retailing sector with online shopping services. Online buying behavior process discusses about the products bought through online. The process of online buying behavior is kind of similar to tr...

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Bibliographic Details
Main Author: Fazira, Ahmad Tajudin
Format: Thesis
Published: 2015
Online Access:https://etd.uum.edu.my/4969/1/s810154.pdf
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