Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah

Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah

Online shopping in Malaysia is a new technology innovation since it has just begun to beating the Malaysia retailing sector with online shopping services. Online buying behavior process discusses about the products bought through online. The process of online buying behavior is kind of similar to tr...

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Main Author: Fazira, Ahmad Tajudin
Format: Thesis
Language:eng
eng
Published: 2015
Subjects:
HF5415.33 Consumer Behavior.
Online Access:https://etd.uum.edu.my/4969/1/s810154.pdf
https://etd.uum.edu.my/4969/2/s810154_abstract.pdf
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id my-uum-etd.4969
record_format uketd_dc
institution Universiti Utara Malaysia
collection UUM ETD
language eng
eng
advisor Abdullah, Shahmir Sivaraj
topic HF5415.33 Consumer Behavior.
spellingShingle HF5415.33 Consumer Behavior.
Fazira, Ahmad Tajudin
Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
description Online shopping in Malaysia is a new technology innovation since it has just begun to beating the Malaysia retailing sector with online shopping services. Online buying behavior process discusses about the products bought through online. The process of online buying behavior is kind of similar to traditional shopping behavior except there is no face to face transaction occurred. The aim of this study is to investigate the factors that influencing the online shopping behavior among students. This study is focus on undergraduate students in university Utara Malaysia, Sintok, Kedah who have the Facebook account. A total number of 250 students chosen as respondents but only 168 of them responded to the questionnaire. Statistical Package software for Social Science (SPSS) Version 22.0 was used to analyze the collected data. Reliability analysis, multiple regressions and correlation were applied to this study. The Pearson correlation analysis indicated that perceived risk is a negatively associated with actual online shopping behavior whereas attitude and experience have positive relationship with dependent variable. Furthermore, the multiple regression analysis revealed that all the independent variables have significant prediction on dependent variable. It is suggested for future research to look at the way to influence the attitudes of online buyers among student by investigate some other important factors that able to improve their buying behavior in the future
format Thesis
qualification_name masters
qualification_level Master's degree
author Fazira, Ahmad Tajudin
author_facet Fazira, Ahmad Tajudin
author_sort Fazira, Ahmad Tajudin
title Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
title_short Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
title_full Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
title_fullStr Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
title_full_unstemmed Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah
title_sort factors influencing online shopping behaviors of facebook users among undergraduate students in uum, sintok, kedah
granting_institution Universiti Utara Malaysia
granting_department Othman Yeop Abdullah Graduate School of Business
publishDate 2015
url https://etd.uum.edu.my/4969/1/s810154.pdf
https://etd.uum.edu.my/4969/2/s810154_abstract.pdf
_version_ 1747827837421748224
spelling my-uum-etd.49692021-03-18T06:57:45Z Factors influencing online shopping behaviors of Facebook users among undergraduate students in UUM, Sintok, Kedah 2015 Fazira, Ahmad Tajudin Abdullah, Shahmir Sivaraj Othman Yeop Abdullah Graduate School of Business Othman Yeop Abdullah Graduate School of Business HF5415.33 Consumer Behavior. Online shopping in Malaysia is a new technology innovation since it has just begun to beating the Malaysia retailing sector with online shopping services. Online buying behavior process discusses about the products bought through online. The process of online buying behavior is kind of similar to traditional shopping behavior except there is no face to face transaction occurred. The aim of this study is to investigate the factors that influencing the online shopping behavior among students. This study is focus on undergraduate students in university Utara Malaysia, Sintok, Kedah who have the Facebook account. A total number of 250 students chosen as respondents but only 168 of them responded to the questionnaire. Statistical Package software for Social Science (SPSS) Version 22.0 was used to analyze the collected data. Reliability analysis, multiple regressions and correlation were applied to this study. The Pearson correlation analysis indicated that perceived risk is a negatively associated with actual online shopping behavior whereas attitude and experience have positive relationship with dependent variable. Furthermore, the multiple regression analysis revealed that all the independent variables have significant prediction on dependent variable. It is suggested for future research to look at the way to influence the attitudes of online buyers among student by investigate some other important factors that able to improve their buying behavior in the future 2015 Thesis https://etd.uum.edu.my/4969/ https://etd.uum.edu.my/4969/1/s810154.pdf text eng public https://etd.uum.edu.my/4969/2/s810154_abstract.pdf text eng public masters masters Universiti Utara Malaysia Ajzen, I., & Fishbein, M. (1980). Understanding Attitude and Predicting Social Behavior. New Jersey: Prentice-Hall. Bhatnagar, A, Misra, S., and Rao, H. R. ìOnline risk, convenience, and Internet shopping behavior,î Communications of the ACM (43:11), 2000, pp. 98-105.s. Borchers, A. ìTrust in Internet shopping: A test of a measurement instrument,î Proceedings of the 7th Americas Conference on Information Systems, 2001, pp. 799-803. Chen, Yu- Hui and Barnes, S. (2002). ‘Initial trust and online buyer behavior’. Industrial Management & Data Systems, 107(1(, 21-36. 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