The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention

This paper studies the factors that influence green purchasing intention among young consumer. Respondents in this study were 384 students who were chosen from four public universities in Selangor. The main purpose was to identify the relationships between environmental attitude, environmental knowl...

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Bibliographic Details
Main Author: Suganthi, Rajaya
Format: Thesis
Published: 2013
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