The influence of environmental attitude, environmental knowledge, social influence and self-image on green purchasing intention

This paper studies the factors that influence green purchasing intention among young consumer. Respondents in this study were 384 students who were chosen from four public universities in Selangor. The main purpose was to identify the relationships between environmental attitude, environmental knowl...

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書目詳細資料
主要作者: Suganthi, Rajaya
格式: Thesis
語言:eng
eng
出版: 2013
主題:
在線閱讀:https://etd.uum.edu.my/5044/1/s811115.pdf
https://etd.uum.edu.my/5044/2/s811115_abstract.pdf
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